Attendance rate, literally speaking, refers to the percentage of seats actually occupied in a venue. For example, if a movie theater has 100 seats and 80 people attend, the attendance rate is 80%. It's commonly used in scenarios like movies, performances, classes, meetings, and transportation, reflecting "how many people actually attend, actually sit down, and actually participate." It's the ratio of the actual number of attendees (or ticket buyers/consumers) to the total seating capacity.

On a secular level, a high attendance rate means that a work, product, or service has captured people's hearts and resonated with the group. It's a market-based recognition of the creator's efforts, representing "traffic" and "profit."

From a more practical perspective, attendance rate primarily tests the authenticity of the content.

If a place attracts people through exaggerated advertising, false packaging, and gimmicks, it might be full for a while, but once people sit down and find it doesn't live up to its reputation, they'll leave. Especially attendance rates achieved through administrative coercion cannot reflect people's true feelings.

From a moral perspective, attendance rate reflects whether people can benefit from it.

Why are people willing to sit here? Because he felt respected, helped, and inspired. A kind person isn't necessarily the loudest or the most expressive, but they can put others at ease. Kindness isn't superficial enthusiasm, but rather considering others in the details. If a place makes people feel warm, if a work brightens their hearts, if a person makes them better after interacting with them, then the "attendance rate" will naturally increase. Kindness itself has the power to unite people's hearts.

From the perspective of patience, attendance rate shouldn't be judged solely on a short-term basis.

Many truly valuable things may not be popular at the beginning. Good works need time to mature, good careers need perseverance, and good character needs time to prove itself. If you rush to change your original intentions, cater to vulgarity, or chase superficiality when the theater isn't full at first, you're more likely to lose sight of your roots. Patience means not being discouraged in quiet times, not wavering in misunderstandings, and still upholding the right path when no one understands you for the time being. True attendance rate is often the result of time's filtering.

To attract attention, increase viewership, and create buzz, movies and television sometimes deliberately include sex scenes, ambiguous plots, and sensory stimulation. On the surface, this seems to be driven by "market demand," "audience appeal," and "increasing dramatic tension." However, a deeper look reveals that if this content isn't truly necessary for the plot but merely serves to stimulate desire and retain viewers, then the creative process has slid from "telling a good story" to "catering to low desires."

Film and television works have a significant social impact. Excessively showcasing vulgar scenes to boost box office numbers not only corrupts social values ​​but also poisons the mental health of young people and the general public.

Creators who prioritize box office returns over social and moral consequences lack genuine compassion and kindness; they are indulging and tempting the demonic forces within themselves for personal gain. While it may seem to bring in viewership, it ultimately corrupts themselves.

Some believe that box office numbers have other connotations. Having encountered the term "box office number" in an extremely valuable book, I'll discuss its surface meaning and its implications here. For deeper and more nuanced meanings, please refer to the book.